Apple Introduces Free Multilingual Engraving in India

Apple has announced a new free personalization service for customers in India, allowing them to add custom engravings to select products including iPads, AirPods, AirTags, Apple Pencil Pro, and second-generation Apple Pencils. The service enables users to create unique devices by combining emojis, numbers, and text of their choice.

A notable feature of this initiative is its support for multiple Indian regional languages alongside English. Customers can now engrave their devices in Hindi, Bengali, Marathi, Tamil, Kannada, Gujarati, or Telugu, enabling culturally significant or personally meaningful customizations.

The company stated that this complimentary service aims to enhance the shopping experience for Indian consumers by offering greater personalization options. Users simply need to select the engraving option when ordering eligible products through Apple's India website to create their customized Apple devices.

This move is expected to strengthen customer engagement with Apple products in the Indian market, potentially increasing brand loyalty and reinforcing the company's position in one of the world's fastest-growing smartphone and electronics markets.